Financial Objectives
We are committed to provide our shareholders with an attractive return on their investment, and our specific goals for doing so are:
- Achieve a minimum after tax return on capital of 14%.
- Leverage return on shareholder’s equity through a capital structure, which includes 25 to 35 on capital of 14%.
- Leverage return on shareholder’s equity through a capital structure, which includes 25 to 35% debts.
- Achieve a minimum return of equity of 18%.
- Pay dividends equal to approximately 40% of earnings.
- Achieve average annual growth in earnings of at least 10%.
Operating Objectives
- Have a leading market share position in our major markets.
- Be recognized as a leader in the application (Repair & Maintenance) of air conditioners to meet customer requirements.
- Be a” best value” supplier throughout KZN.
- Expand globally.
- Invest in research and development at a rate of 4% of sales as means of achieving our market leadership objectives.
- One of the company’s priorities is on the investment that will be created for the country.

Employee Development
To ensure that the country also invest:
- Encourage initiative, innovation and productivity by appropriately recognizing and rewarding employee performance.
- Invest in employee training and development at a rate of 2% of payroll.
- Honesty and accurately appraise and evaluate the performance of each employee on at least an annual basis.
- Provide for the orderly succession of management.
- Maintain a positive affirmative action program and provide employee with the opportunity for advancement commensurate with their abilities.




